Brand Identity, Web Design

DELIVERABLES: Logo, Collateral, Wayfinding, Website, Promotional Animation
INSTRUCTOR: Dermot MacCormack

The Mammal Museum is a fictional museum that focuses on exploring the human condition. I created a logo and identity system, various collateral and a website for the museum. Jumping off the concept of empathy the logo depicts a Venn diagram from two silhouettes of faces that also creates the letter “M." I then used the contour of the noses on the faces to inform the stretched letters in the wordmark, as well as eluding to the push and pull that comes with compromise and communication.