Oyster Workstyle Brand Campaign
Brand Identity | ART DIRECTION | Web Design | STRATEGY
Oyster launched a brand awareness campaign and microsite at the beginning of Q3 2023. The site features an interactive quiz asking visitors "What's your workstyle?", and also includes profiles of Oyster employees highlighting who they are outside of work. I designed and art directed the sub-brand identity of the campaign including the wordmark, color palette, and general visual language. I also designed the microsite in its entirety, as well produced all the various campaign assets for paid media, organic social, and lifecycle assets.
The live site can be viewed here.
The website for this project was featured on Typewolf as the Site of the Day.
- Oyster HR
- Lead Designer & Art Director
Concept Development & Strategy
- Oyster Brand Studio: Ayesha Renard, Stephanie Huyn, Sudiksha Khanduja, Justin Rands, Jason Yim