WEB DESIGN | Motion Graphics | Print & Environmental Graphics | Art direction
Launching the rebrand of Philadelphia Contemporary, we wanted to make a great first impression. Team Design was responsible for the crafting the new identity, and as the sole and lead designer I was responsible for the implementation of the brand across social media, web, and our brand launch event. We also worked with web development firm P'unk Avenue to create a custom CMS, and I directed the application of the newly developed brand identity.
We also held a small gathering for important donors and friends of the organization to debut a soft launch of the brand, which included a printed brochure featuring info on upcoming programs, a tote bag, and signage to orient visitors to the event.
Smiley and Logo "Hi" graphics in the grid below by Team Design.
- Philadelphia Contemporary
- Locks Gallery
- Team Design: Brand Identity
- Swabreen Bakr: Director of Marketing