Say Hi to Philadelphia
Contemporary

Social MEdia & Motion Graphics  |  Print & Environmental Graphics

How do you introduce donors and audiences to a new brand for an out-of-the-box arts organization? Launching the rebrand of Philadelphia Contemporary, we wanted to make a great first impression. With an external agency giving us a visual identity to work with, as well as refreshed website, we knew social media was an another important touch point of this new introduction. In collaboration with our Director of Marketing we conceptualized and produced the first week of Instagram posts, giving our grid a cohesive look, to be posted the first week of January.

We also held a small gathering for important donors and friends of the organization to debut a soft launch of the brand, which included a printed brochure featuring info on upcoming programs, a tote bag, and signage to orient visitors to the event.

Smiley and Logo "Hi" graphics in the grid below by Team Design.

ROLE

  • Design

Institution

  • Philadelphia Contemporary

Location

  • Locks Gallery

TEAM

  • Team Design: Brand Identity
  • Swabreen Bakr: Director of Marketing