Brand Identity, Web Design, Packaging

DELIVERABLES: Logo, Brand Manual, Website, Packaging
INSTRUCTOR: Soonduk Krebs

Urban Jungle is an independent garden and plant store based in South Philadelphia. This project is a conceptual rebrand of their business giving it an elevated but still accessible and fun look to match their sophisticated & well-curated storefront. The mark uses the initials of the brand to create a potted plant and root. The single weight line is used throughout the brand to develop patterns and illustrations that evoke a sense of vines and growth.