Oyster HR Transform

Art Direction

I led the design of the Oyster's booth at 2023 HR Transform conference. Our booth and showing at the conference was part of a multi-pronged launch of our new brand refresh, so it was important to let the new brand shine and stand out. The booth was a custom build and I worked on all aspects of the experience including concepting the spatial design and visitor flow, environmental graphics, print takeaways, and art direction of the motion design displayed on the screens.


Design & Art Direction




Justin Rands: Creative Director
Stephanie Huynh: Creative Producer
Jason Yim: Swag Design & Photo Art Direction
Lorin Schaecher: Motion Design

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