Oyster Workstyle
Brand Identity
Art Direction
Web & Digital
Oyster launched a brand awareness campaign and microsite at the beginning of Q3 2023. The site features an interactive quiz asking visitors "What's your workstyle?" I designed and art directed the campaign identity including the wordmark, color palette, and visual language. I also designed the microsite all the various campaign assets for growth, organic social, and lifecycle. The live site can be viewed here.
Role
Design & Art Direction
Company
Oyster
Team
Justin Rands: Creative Director
Ayesha Renard: Copywriter & Brand Strategist
Stephanie Huynh: Creative Producer
Sudiksha Khandaji: Lead Web Developer
Moshiur Rahman: Web Developer
Tarique Khan: Web Developer
Simon Pickerell
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