Oyster Workstyle
Brand Identity
Art Direction
Web & Digital
Oyster launched a brand awareness campaign and microsite at the beginning of Q3 2023. The site features an interactive quiz asking visitors "What's your workstyle?" I designed and art directed the campaign identity including the wordmark, color palette, and visual language. I also designed the microsite all the various campaign assets for growth, organic social, and lifecycle. The live site can be viewed here.
Role
Design & Art Direction
Company
Oyster
Team
Justin Rands: Creative Director
Ayesha Renard: Copywriter & Brand Strategist
Stephanie Huynh: Creative Producer
Sudiksha Khandaji: Lead Web Developer
Moshiur Rahman: Web Developer
Tarique Khan: Web Developer
Simon Pickerell
![](https://cdn.prod.website-files.com/65bceecbba3dd48888887760/65c41f2479e30f10b2ef4a4a_Frame%202720.webp)
![](https://cdn.prod.website-files.com/65bceecbba3dd48888887760/65c41eb8e98b30e31fa75b1f_Slide%2016_9%20-%20341.webp)
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![](https://cdn.prod.website-files.com/65bceecbba3dd48888887760/65c42198472c5aa52383271f_Slide%2016_9%20-%20342.webp)
![](https://cdn.prod.website-files.com/65bceecbba3dd48888887760/65c41f9b06246937485f647b_64a2fea3de42f0bff3c5022e_Screen%20Shot%202023-07-03%20at%2012.58.webp)
![](https://cdn.prod.website-files.com/65bceecbba3dd48888887760/65c41fac9305e0c7c8c709b2_64a2fea3a4c2510c3ae28c78_Screen%20Shot%202023-07-03%20at%2012.59.webp)
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![](https://cdn.prod.website-files.com/65bceecbba3dd48888887760/65c4208c6e2095088b1fce89_Slide%2016_9%20-%20337.webp)
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